Professional Experience

DIRECTOR, INTERNAL COMMUNICATIONS
Comcast Advertising | Philadelphia, Pa | 2022 – 2026
Partnered with executive leadership teams to shape, develop and implement communication strategies that supported key business objectives for global audiences.
  • Led transformations spanning product launches, new system/tool implementations and training initiatives applying change and communication strategies to drive alignment and successful employee adoption.
  • Collaborated across Product, Technology and Operations units to build, pivot and align deployment and messages that reflected the ever-evolving business needs.
  • Standardized crisis response practices in partnership with HR and Ad Operations to develop the organization’s first Crisis Communications Playbook.
  • Introduced a Communications Support Model that automated intake workflows and maintained a high‑quality stakeholder experience.
  • Channel Strategy: Piloted and refined AI‑driven solutions to streamline workflows and improve team efficiency.
  • Optimized channel performance including email, intranet, Teams/Slack, video, and town halls, using AI‑supported analysis; improving reach with effectiveness surpassing industry benchmarks.
  • Applied engagement analytics to enhance communication effectiveness, decreasing direct emails by >17% and sustaining open rates above 78%.
 
SENIOR MANAGER BUSINESS DEVELOPMENT
Effectv | New Castle, DE | 2021 – 2022
Initiated the Northeast Region’s new business efforts via persona-led demand generation, targeted media strategies and category initiatives. Supported $211M in ad sales revenue.
  • Appointed to lead a new Business Development team, supporting Northeast ad sales growth via demand/lead generation and custom B2B marketing initiatives.
  • Initiated local market relevance and demand through TV, digital/social, webinars and direct mail campaigns, complementing Enterprise marketing initiatives.
  • Strategized with senior leaders to identify ways to impact KPIs across multiple verticals.
  • Translated market intelligence into sales‑enablement resources equipping sellers to act on cyclical and emerging opportunities.
  • Analyzed campaigns and provided insights on performance; offering optimization recommendations for greater lead engagement.
  • Managed the operating budget delivering short/long-term forecasts and plans.

SALES MARKETING MANAGER
Effectv | Conshohocken, Pa | 2017 – 2021
Managed the marketing, event and client retention activity for local/regional/national lines of business in the Philadelphia DMA. Supported $95M in ad sales revenue.
  • Presented data-driven, ad solutions with an audience-focused approach.
  • Drove >30% in incremental sales by leveraging network brands, delivering integrated promotions and experiential marketing programs to advertisers.
  • Developed unique client engagement experiences and planned 5-star trips improving retention and connection with >40% of the account base.
  • Managed the marketing plan, forecast and budget for the Philadelphia market.
  • Led the marketing team by training, motivating and coaching against set goals.
 
MARKETING MANAGER
Comcast Spotlight | Bala Cynwyd, Pa | 2006 – 2017
Managed marketing activity and events for (13) local offices in the Philadelphia and Wilkes-Barre DMAs. Supported $55M in local ad sales revenue.
  • Advanced client retention/acquisition efforts and multi-channel advertising campaigns to build brand awareness, retain clients and drive new business.
  • Collaborated with the Digital and Research teams to write/design collateral, capability materials and case studies.
  • Developed promotions (sweepstakes, incentives, on‑site events) with a required >20% revenue growth target, consistently meeting or exceeding sales goals.
 
MARKETING SUPERVISOR
Comcast Spotlight | Mt. Laurel, NJ | 2003 – 2006
Managed the promotional activity for (6) local offices in the Philadelphia DMA. Supported $25M in local ad sales revenue.
  • Designed marketing campaigns to generate incremental advertising dollars.
  • Built custom third-party partnerships to connect clients to community-focused causes.
  • Accompanied Account Executives on sales calls to pitch promotional programs.
    2004 – 2006: Advanced to Lead Marketing Activities for Telemundo 62:
  • Drove the marketing, event and brand strategy for T62: Telemundo in Philadelphia during a 3-year Comcast partnership.
  • Introduced new ways to market Telemundo to advertisers including on-air and event-driven promotional campaigns designed to drive new business.
  • Developed multicultural ad campaigns by packaging T62 with sports and high‑profile programming to expand advertiser reach.    
 
MARKETING COORDINATOR
Comcast Spotlight | Mt. Laurel, NJ | 2001 – 2003
  • Built relationships with partners to develop promotions and events for local advertisers.
  • Scripted and produced 30-second promotional TV spots.
  • Set a new standard for promotional sales and workflows throughout territory (NJ/DE).

Education & Professional Training

Formal Education: 
​Rowan University, Glassboro, NJ: M.A., Strategic Communications 
Rowan University, Glassboro, NJ: B.A., General Studies/PR

Professional Development:
  • Comcast University: Leading with Inclusion / Competitive Advantage 
  • Comcast University: The Business of Comcast Series 
  • WICT: Leadership On Demand
  • Comcast University: Facilitative Leadership Series
  • Comcast Spotlight: Women in Leadership