Professional Experience

Region Marketing Manager: Effectv | A Comcast Company - Conshohocken, Pa         
6/17 -  Present
Manage the marketing, event and client retention activity for Local/Regional/National lines of business in the Philadelphia DMA. Support $90M in ad sales revenue.
  • Craft and present data-driven, audience focused advertising solutions through premium video content across all viewing platforms
  • Drive incremental sales by leveraging network brand assets, delivering integrated promotions and experiential marketing programs to key accounts
  • Pioneer new advertising tactics utilizing voice remote technology for campaigns on the X1 Platform
  • Blueprint and execute annual marketing plans; present initiatives and communicate updates
  • Strategize with Senior Leaders to identify ways to impact KPIs 
  • Influence B2B activity showcasing Effectv ad sales capabilities through multi-channels
  • Create mutually beneficial partnerships with multiple Comcast business units (NBC, Xfinity Brand, Comcast Business and Government Affairs) 
  • Manage the market’s operating budget reporting short and long-term forecasts and plans
  • Lead the marketing team by motivating, coaching and managing against set goals

Marketing Manager: Comcast Spotlight, Inc. - Conshohocken, Pa 
 11/06 - 6/17
Managed marketing activity and events for (13) local offices in the Philadelphia and Wilkes-Barre DMAs. Supported $55M in local ad sales revenue.
  • Led acquisition efforts by developing and launching innovative marketing strategies and advertising solutions
  • Collaborated with Research and Interactive departments to write/design collateral and capability materials
  • Implemented Comcast Spotlight branded advertising strategies across multiple media platforms to drive new business
  • Responsible for client entertainment and retention efforts by planning client events reaching 60% of account base
  • Championed Comcast Spotlight’s Music Initiative establishing a consumer connection with up-and-coming music groups
  • Hired, mentored and trained marketing staff

Marketing Supervisor: Comcast Spotlight, Inc. T62: Telemundo - Philadelphia, Pa 

Managed the promotional activity for (6) local offices in the Philadelphia DMA. Supported $25M in local ad sales revenue.
  • Designed marketing and promotional campaigns to generate incremental advertising dollars
  • Restructured promotions to align with advertiser needs (sweepstakes, incentive programs, and on-site events)
  • Delivered third-party and non-profit partnerships to advertisers for custom community focused campaigns
  • Drove Comcast Spotlight brand integrity by enhancing our position in the B2B arena
  • Planned and enhanced client and employee events
Led the marketing, sales promotion and brand management for T62: Telemundo-Philadelphia during a 3-year Comcast Spotlight partnership agreement .
  • Absorbed marketing responsibilities surrounding the ad sales management of Telemundo
  • Introduced new ways to market and position Telemundo to local and regional advertisers
  • Facilitated on-air and event-driven promotional programs to generate incremental revenue

Marketing Coordinator: Comcast Spotlight, Inc. - Turnersville, NJ  
10/01 – 4/03
Supported the marketing and promotional efforts for (4) Southern New Jersey and Delaware area sales teams. Supported sales to reach $12M budget in local ad sales revenue.
  • Built relationships with cable networks and community partners to develop promotions and events for local advertisers
  • Accompanied Account Executives on sales calls to pitch promotional programs
  • Compiled, organized and distributed marketing materials to sales teams
  • Scripted and produced 30-second promotional TV spots
  • Set a new standard for promotional sales throughout territory 

Sales Coordinator: Greater Philadelphia Radio Group - Bala Cynwyd, Pa
9/95 – 10/01
Supported the Marketing Director, Director of Business Development and NTR sales team in generating revenue in non-traditional radio sales (8 Account Managers).
  • Planned and executed promotional and corporate events for (4) Philadelphia stations (WMMR, WMGK, WXXM and WPEN)
  • Responsible for executing experiential marketing programs and events for the station brands
  • Designed company literature including sales proposals, media kits and recaps
  • Developed and administered the billing process for all non-traditional radio sales

Education & Professional Training

Develop industry and professional knowledge by attending educational workshops; reviewing relevant publications; establishing personal networks and participating in professional organizations:
  • Comcast University: Leading with Inclusion / Competitive Advantage 2016
  • Comcast University: The Business of Comcast Series 2015
  • WICT: On Demand 2015  
  • Comcast University: Facilitative Leadership Series: 2010 
  • Comcast Spotlight: Women in Leadership: 2009 Graduate  

Formal Education: 
​Rowan University, Glassboro, NJ: BA Communications
Rowan University, Glassboro, NJ: MA Strategic Communications (Expected Winter 2023)