​I'm the Director of Internal Communications for Effectv, the advertising division of Comcast/NBC Universal. 
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With 20+ years of advertising industry experience, I oversee the marketing activity for a $95M sales territory. In an effort to generate new and incremental ad dollars, I create sales concepts, marketing programs and strategic partnerships that translate into business growth for all lines of business.

I'm a visionary and tend to be daring. Understanding people, their business and needs has become a competitive advantage. By building strong alliances, I have been able to create an array of mutually beneficial marketing programs and partnerships that benefit the company’s goals. 

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Research, develop and pitch marketing and promotional programs to current and prospect accounts

Strategize with Senior Leaders to identify B2B and category sales opportunities and develop plans to secure new business

Produce TV spots with experience in script writing, story boarding, actor direction and shoot coordination

Collaborate with research, interactive and graphic leads to write/design collateral and capability materials