Shelly Leaf
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​Marketing & Communications Leader

Strategic communications professional with extensive experience shaping narratives, elevating employee engagement and leading marketing initiatives from concept through execution. Skilled in special event planning, project management and cross‑functional communications. Known for creative problem‑solving, clarity of thought and the ability to translate complex ideas into compelling, actionable messages that move people and organizations forward.​

Contact Me
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Professional Overview

With 20+ years spanning advertising, marketing and strategic communications, I’ve led initiatives that strengthen culture, support leadership and drive business growth. My background includes overseeing marketing strategy for a major sales organization, developing high‑impact campaigns and creating partnerships that generate new revenue and deepen client engagement.

I’m a visionary communicator who thrives on understanding people, their motivations, challenges, and goals. And I use that insight to build trust and alignment. By forming strong relationships and designing programs that meet real business needs, I’ve consistently delivered outcomes that benefit both the organization and its stakeholders.
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I bring a blend of creativity, strategic thinking and operational discipline that helps teams work smarter, leaders inspire more effectively, and companies navigate change with confidence.
 

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Research, develop and pitch marketing and promotional programs to current and prospect accounts
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Strategize with Senior Leaders to identify B2B and category sales opportunities and develop plans to secure new business
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Produce TV spots with experience in script writing, story boarding, actor direction and shoot coordination

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Collaborate with research, interactive and graphic leads to write/design collateral and capability materials
Marketing Campaigns
New Business Development
​Videos and Production
Design and Collateral
Website by R Mobile Marketing