I'm the Director of Internal Communications for Effectv, the advertising division of Comcast/NBC Universal. With 20+ years of advertising industry experience, I oversee the marketing activity for a $95M sales territory. In an effort to generate new and incremental ad dollars, I create sales concepts, marketing programs and strategic partnerships that translate into business growth for all lines of business. I'm a visionary and tend to be daring. Understanding people, their business and needs has become a competitive advantage. By building strong alliances, I have been able to create an array of mutually beneficial marketing programs and partnerships that benefit the company’s goals. |
Research, develop and pitch marketing and promotional programs to current and prospect accounts
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Strategize with Senior Leaders to identify B2B and category sales opportunities and develop plans to secure new business
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Produce TV spots with experience in script writing, story boarding, actor direction and shoot coordination
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Collaborate with research, interactive and graphic leads to write/design collateral and capability materials
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